Utilizing knowledge of Bose Corporation and the Automotive System Division’s strategic goals, and understanding the needs of customers, develop accurate and compelling messaging and demonstrations of Bose technologies to meet global customer teams’ sell in activities in China.
Creatively apply knowledge of Bose technologies to stated and latent customer requirements. Create and execute innovative product marketing programs for multiple automotive customers to improve short- and long-term business returns, customer satisfaction, and Bose brand equity. Grow the business by seeking out new product opportunities with current customers. Act as the center of technical expertise for China marketing team.
-Develop or adapt proper demo tools for product features and new technologies.
-Manage technical related marketing material translation and implementation for China market.
-Provide effective technical support to Bose own marketing events (Autoshow, tech fair, etc.) as well as customer launch activities.
-Conduct technical training/ briefing to customers or media as the opportunity arise.
-Provide insight and intelligence for local market trend and report back to headquarters.
REQUIREMENTS
Bachelor degree in engineering or above.
5+ years working experience in business-to-business marketing of technology products. Automotive or electronics background preferred.
Excellent language skills in English and Chinese, both written and spoken.
Good presentation and communication skills.
Hands on experience of designing and building demonstration tools and tech fair project management experience as a plus.
Demonstrated ability to innovate and results driven.
Self-starter with the potential to assume responsibility.
Ability to work well both independently and in a diverse team environment.
REPORTS TO
Report to China Marketing Manager, with dotted line to Global Technical Product Marketing Lead.
